Better Business Bureau

BBB Stands for Trust!

Build Trust

Establish and maintain a positive track record in the marketplace.

Advertise Honestly

Adhere to established standards of advertising and selling.

Tell the Truth 

Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be Transparent

Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises 

Abide by all written agreements and verbal representations.

Be Responsive

Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy

Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

Embody Integrity 

Approach all business dealings, marketplace transactions and commitments with integrity.

BBB Structure

BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accredited business status contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business Reliability Reports and charity Wise Giving Reports, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 114 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities.

The Council of Better Business Bureaus(CBBB) is the national umbrella organization for the North American system of Better Business Bureaus. Like the BBB system, CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers &emdash; instilling consumer confidence and contributing to a trustworthy marketplace for all.

The Canadian Council of Better Business Bureaus, established in June of 1966, serves in an advisory capacity to the Council of Better Business Bureaus for issues of importance to businesses and consumers in Canada. It also promotes the Better Business Bureau mission of advancing marketplace trust.